Meet Our
Sales Team
Steve Cantor
Berry DepartmentSteve Cantor, with 30 years of experience, is recognized as Southern California’s leading berry specialist. Prior to launching Produce International in 1992, Steve served in sales and management positions with Cal Fruit and American Produce where he was responsible for fresh berry sales. A Southern California native, Steve is Produce International’s Director of Sales and a partner in the business. Steve is directly responsible for managing the Well-Pict Berry deal in the Los Angeles market, where Produce International is the exclusive distributor of this major brand of strawberries, raspberries, blueberries, and blackberries.
Pablo Guardado
Berry DepartmentPablo Guardado enjoys the pace, camaraderie, and daily challenges of the produce business. Pablo started his career in the food industry with Boys Market in Los Angeles where he rose to the level of department manager. Pablo later joined Produce International in 1993 as the company’s dispatcher. Four years later, Pablo transitioned to the sales desk where his product knowledge, personality, and work ethic have contributed to his success. Pablo works with Steve Cantor selling Well-Pict strawberries, raspberries, blueberries, and blackberries.
Jim Hinderer
Greens DepartmentJim Hinderer knows the produce business. He has worked in a wide range of positions during his 35 year career on the Los Angeles Wholesale Produce Market. From swamper to truck driver, receiver/dispatcher, administration, sales, to owner of his own business, Jim has learned the produce business from the dock up. At Produce International, Jim is Operations Manager and also is responsible for the Greens Department. Jim complements Produce International’s complete assortment of fresh vegetables with the business philosophy of working hard to provide customers with dedicated service and the freshest quality product available.
Mark Takeuchi
Vegetable Department—
Tony Perez
Potatoes & OnionsMy name is Antonio Perez I start my career in the produce industry on June 1991 with Valley Fruit and Produce on the customer service department, six months later December 1991 I had the offer to be a salesman assistant for the next 4 years. In 1995 I became a head salesman/buyer for many products like: avocados, limes, mushrooms, mangos, beans, rice, onions, potatos, all the greens, cantaloupe and honey dews as well some other items.
I’ve been in the produce business for more than 34 years and am always on the lookout for new customers and opportunities.
Discover why Southern
California’s Leading Retailers
and Foodservice Purveyors
Prefer Produce International.
It’s the PI Difference! Call
our sales department today
at 213-622-2228.